The Power of the Twitter Hour

The Power of the Twitter Hour

Posted by: suzanne on 06 November 2013

So what is a “Twitter Hour”?

As mentioned briefly in my previous blog, Twitter hours usually take place at the same time each week. The aim is to encourage Twitter users from the same area to introduce themselves, share offers, help each other and network. For example, I regularly take part in Chester hour. This takes place every Tuesday between 8pm – 9pm and to join you just need to put the hashtag #Chesterhour at the end of your tweet. Other users searching via the #Chesterhour term will then see your tweet, respond to it or retweet it to their followers. I am a big fan of Twitter hours – you can network and make your business more visible to hundreds of people without having to leave the house (you can even do it in your pyjamas whilst watching the TV!). Perfect!

What are the benefits of participating in a Twitter Hour?

  • Twitter hours are a great way to network with other business owners and build relationships.
  • They can generate a lot of new followers for your Twitter account in a very short space of time.
  • It is a great opportunity for you to share your business and any special offers.
  • Get your tweets retweeted and seen by a bigger audience.

Some Twitter Hour tips

  • To join in with a Twitter hour find out what time it starts and introduce yourself including the hashtag at the end of your tweet e.g. #Chesterhour. Try to think of it as a face to face networking event and don’t go straight in with a broadcast tweet. Say good evening, introduce yourself, ask how everyone is etc.
  • To view everyone else’s tweets, in the search box at the top of your Twitter account, type in the hashtag for the Twitter hour that you are looking for e.g. #Chesterhour.
  • Once the results appear, select the “All” option which will bring up all of the #Chesterhour tweets so far.
  • Check that they are current tweets (not from the week before) and you can then begin to respond, and retweet the tweets that are of interest to you.  
  • Twitter hours are usually a fast paced affair so make sure that you refresh your search page regularly to get the most recent tweets.
  • Where possible try to build up a rapport with other users and start conversations. You will find that the people taking part are a friendly bunch!
  • It can be difficult to RT every single tweet and this could also be quite annoying to your followers who aren’t actually taking part in the Twitter hour. Instead, you could RT the messages that you feel are of value to your target audience.
  • Make sure you follow as many people as you can during the Twitter hour.
  • Always say thank you for any RTs. 
  • Make Twitter hours a regular marketing activity and include them in your diary each week so you don't forget when they are.  
What Twitter Account Hash tag When
Cheshire Hour @cheshirehourbiz #cheshirehour Mondays 8pm – 9pm
Chester Hour @chestertweetsuk #chesterhour Tuesdays 8pm – 9pm
4N Hour @4nhour #4nhour Tuesdays 9pm – 10pm
North Wales Hour @nwtweetsuk #nwaleshour Thursdays 8pm – 9pm
Manchester Hour @manchester1hour #Manchesterhour Thursdays 8pm – 9pm
Wirral Hour @wirral_hour #Wirralhour Thursdays 8pm – 9pm
Liverpool Hour @Liverpool1hour #Liverpoolhour Thursdays 8pm – 9pm

There are so many Twitter hours out there it would take a very long time to list them all. Twitter hours are not just for geographical areas and some also exist for specific business sectors such as: #crafthour, #restauranthour and even #volunteerhour.

And just remember, if you cannot find the perfect Twitter hour for you, you could always start one yourself!

This blog post has been a very quick overview but I hope it has been useful and provided you with enough information so you can have a go at taking part in a Twitter hour. Like most things it is all about practice – the more you do it the easier it will become. 

If you have found this post useful please do leave your feedback below – I would love to hear from you. 

Happy Twitter Houring!


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