Five fabulous steps to boosting your followers on Twitter
Posted by: gareth on 16 October 2013
Twitter can be a very powerful business tool and can really help to get your business and brand noticed. If you are struggling to get to grips with Twitter then read on. Building followers on Twitter is a common topic of conversation when I am talking to clients about social media and I thought it would be useful to share these five very simple steps.
I set up our first business Twitter account for Cloud46 in 2012 (@Cloud46Limited) and we currently have 1,108 followers. This took time to build up and when we hit the 1,000 mark I felt very pleased with myself indeed! However, once Gareth and I decided that we were going to rebrand the admin side of the business, I suddenly had that sinking feeling – I would have to do it all again with a brand new Twitter account! I started the Pink Diamonds Twitter account (@PinkDiamondsOS) on 7 June 2013 (3 months before the rebrand) and I currently have 681 followers (and still growing). Not a huge amount by any means but it is nice to think that I have built it up from scratch in 4 months. So without any further ado, here are my five fabulous steps:
1. Follow your target market, existing business contacts and businesses in your local area
We are based in Chester so I began by following Chester based businesses and those who I already knew via networking. Be careful with this though as Twitter has daily limits, so following too many accounts in one day could flag you up as an aggressive follower (which would result in a temporary suspension). Starting a social media routine and following a few new accounts each day can be just as effective. Also be aware that Twitter has a follow limit of 2,000 to begin with, but once you have more followers this will be increased. You can find out more about Twitter limits here.
2 . Retweet information which will be of use to your target market
If you have a clear idea of who your target audience is, retweet interesting content from other users that will be of interest to them. This demonstrates that you are able to identify their needs and problems etc. You are also adding items of value to their Twitter feed.
3. Join in and start up conversations with other Twitter users
This can be very scary at first and this was one that I avoided for quite some time! I always worried about how people may respond to me – but this really shouldn't be the case at all. Twitter is “social” media and really that is one of the main reasons why it exists in the first place! It is a great place to build new relationships with people who you may not get the opportunity to meet elsewhere. If a Twitter follower asks a question or makes a comment, they will probably feel very flattered that you have taken the time to respond!
4. Join in with local Twitter hours (I will be doing a post about this one soon!)
I will keep this brief as I will be writing a more in depth Blog post about this soon. If you haven’t stumbled upon this already there are a number of Twitter hours that take place. They have a set time each week and their aim is to get users from the same area to interact, share offers, help each other and introduce themselves. For example, I try to get involved in Chester Hour (@Chestertweetsuk). This takes place every Tuesday between 8pm – 9pm and in order to take part you just need to put the hashtag #chesterhour at the end of your tweet. Other users will then see your tweet, respond to it or retweet it to their followers. It is a great way of getting to know businesses / customers in your local area and can really help to build followers as a result. Just remember to say thank you to anyone who retweets you and don’t go for the hard sell!
5. Make sure your Twitter name and any other social media accounts are included on your website, business cards, forum signatures and any other marketing material that you have
This will make you easier to find on Twitter - especially if you are a regular networker or attend a lot of events.
So there you have it – my five fabulous steps! This is not an exhaustive list and is only really scratching the surface. There are many other things you can be doing to build up your followers but I guarantee, that if you follow even just 2 or 3 of these steps on a regular basis (consistency is key!) you will start to see the results.
Feel free to let me know how you are getting on via the Comments section below. Or if you fancy a more in-depth chat, please do get in touch.
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